Young girls are preyed upon by pimps who promise to love and take care of them, often deceiving the girls into believing they are actually their boyfriend. Girls with low self-esteem or who come from broken homes are more apt to respond to this type of love and attention and are duped into thinking the pimp cares about them. The pimp starts with physical abuse and psychological conditioning – then he tells the young girl she owes him money, and demands payment. Her only recourse is to sell (prostitute) herself, and he tells her she would do it if she really cared for him. Victims are subjected to starvation, being locked in rooms, forced to sleep outside in the middle of winter, inadequate clothing, severe beatings and emotional abuse.
Although sex trafficking is typically thought of as street prostitution, the leading avenue to market a girl has become the internet. Girls are forced to place multiple ads a day in order to make the pimp’s quota. Human trafficking has become the second most profitable crime in the world creating a $32 billion industry: more than Nike, Google and Starbucks combined. Pimps have found there is less risk in trafficking girls, and it is more lucrative than any other product because on average, girls can be sold for sex 15-30 times a day. If a girl does not produce the required amount of money for the pimp, she will be beaten and punished into submission.
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